About Us

 

RFID Monthly is published by Reik Read of Robert W. Baird & Co. Reik has covered the automatic identification and collection industry for over eleven years, and has been writing “RFID Monthly” over the last five years. He has been a regular presenter and panelist at RFID industry events, including RFID Live, the EPC Connections Conference, RFID World, AIM Global’s Showcase and the University of Wisconsin e-business Consortium. Reik was also recognized in 2006 among the “Best on the Street” by The Wall Street Journal, ranking first in the Electronic & Electrical Equipment sector. Read also ranked second in the Electronics category by Forbes in 2008. 

Robert W. Baird & Co. is an employee owned brokerage and investment bank founded in 1919. During the past five years, small- and mid-cap institutional fund managers ranked Baird as their highest quality, most trusted research provider, according to Greenwich Associates annual survey. In addition, Baird has been rated as one of FORTUNE magazine’s “100 Best Companies to Work For” during the past five years.  

The primary objective of our website and publication is to educate end-users, industry vendors and investors on key industry developments and trends through both our analysis and a concise summary of news flow.

Questions or Comments

Reik Read
(414) 298-1030
rread@rwbaird.com